Website design plays an important part in attracting customers to a website, especially if it is an e-commerce website. A good e-commerce website design makes online shopping a more stress-free and enjoyable experience for customers.
Let’s go over a few tips that will help attract more customers to your website and ensure an outstanding shopping experience:
Ever heard of the saying, “Simplicity is the ultimate sophistication”?
One of the fundamental rules you need to consider while designing your website is simplicity.
The more flashy elements you have on your webpage, the more complicated and confusing the whole shopping experience gets.
Ensure that you keep your design clean and simple, focusing on your products and other important things for sale.
As customers, all of us would like to purchase products from the best brands rather than less-trust or unknown websites.
Your branding will tell the customer more about your company — who you are, your aims and visions, and how different you are from other brands. This will help them connect with our brand and therefore, improve sales considerably.
Hence, while planning for the design of your new e-commerce website, you will need to focus on your branding and ensure your design is fully aligned to your brand.
Think about what you want to achieve and infuse all that into your ecommerce website design. If your clients can see there is consistency with your branding, you are more likely to gain loyal customers that will increase your sales not only short term but, in the future, too.
This tip is simple and relatively straightforward. Since you intend to create an e-commerce website, it would have to be something that will attract customers.
It needs to be informative, easy to navigate, organized, and hassle-free. Most of all, it MUST offer a gratifying shopping experience.
Think about the website layout, organization, pricing of your products, and the check-out process.
Think of yourself as a potential customer and of what you would expect and need from the website before you go too far with the ecommerce website design process.
When it comes to online shopping, good images and visual elements are key to establishing the best first impressions. A large percentage of people, remember visual aspects more than words; so good quality images are essential to the success of your e-commerce website design.
No-one out of choice, buys a product they haven’t seen before. The best way to get a website visitor to even consider a product is by using high-quality images throughout your ecommerce website design.
This helps build trust and confidence in your brand, so visitors are sure of what they are ordering. If there is no image or the quality of the image is low, the customers may hesitate to make the final purchase.
Ensure that the ecommerce website design you have created is responsive and fast loading. If the website is slow, your customers are more likely to click off the site before finalising their purchase.
Your website must be responsive and easy to navigate if you wish to engage with your audience and attract customers to view and order your products.
With more mobile internet users it is increasingly important for your e-commerce website design to function correctly when viewed on a mobile or tablet device.
Let’s face it, nobody wants to read on and on about a product on your ecommerce website.
In fact, studies show that 15-20% of the text is read by the customer while shopping for any product.
Simplify your language while writing the product descriptions, articles, blogs, and other pages on the website. Keep the sentences short, reduce the amount of industry jargon you use to make it easy to read for your customers.
Use summaries or bulleted text and simple-to-read content to simplifying the online shopping experience.
True, the whole eCommerce website design process can be a little tricky, but with these great tips, you can be on your way to creating the best e-commerce website!
So go ahead and give your ecommerce website the makeover it needs and enjoy yourself while doing so.
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