Do you have a blog on your website? Do you know what a blog is?
If you don’t have a blog as part of your website design, you should seriously consider adding one. Read on to find out why!
The origins of blogs were a personal journal or opinions on different topics, posted on a web page with the most recent post showing first. Blogs are still used in this way but are also more widely used by businesses as a marketing tool.
Some websites are purely blog sites and are personal journals, for example a travel blog; other sites rely on “guest bloggers” to upload their content. Many company websites now incorporate a blog into their main website design as it gives their audience value and enables more engagement.
Here’s how a blog can help your business and brand:
A blog as part of your website design allows you to share key information with your audience and raise awareness on subjects that you feel are important to your industry or brand.
Blogging is a great way to show-off your expertise and highlight how you can help your audience.
With a small amount of research into the type questions your audience is asking, you can create blog posts to answer these and solve their problems. Before long, you will have some of your audience coming to you directly with their questions.
Human connection and engagement is very important when building up your company brand. People often buy from people, so to have personal voice portrayed through your blog will help your audience to connect with your brand.
A brand that people can connect with is more likely to be one that people trust. Building up trust and credibility in your brand is key to its’ success.
A blog that is regularly added to will help boost your rankings. Search engines love websites that are regularly updated with fresh content. As a result, you should see an increase in traffic to your website.
Producing quality, informative content will improve your rankings and as traffic to your blog grows, search engines will recognize this and view your website as an authority meaning your site will rank even higher!
As you add more and more blog posts that engage your audience and answer their questions, you will start receiving comments and requests to write on other topics. Listen to your audience and write for them, you’ll find this will help your audience grow.
According to Demand Metric, companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (Source: Content Marketing Infographic | Demand Metric) This shows how much a blog can do for your business.
However, it must be noted that these additional leads and insight into your audience will not appear as if by magic overnight. In order to truly reap the benefits of a blog you need to ensure the content is high quality, include images and other graphic elements, use headings to make it easier to read and don’t be afraid to write in your own style!
Any blog page or pages you add to your website design should have social media sharing buttons visible. This will help further increase your reach and therefore your audience.
Word of mouth style marketing is extremely effective. Whilst someone sharing your content with their friends is not traditional “word of mouth” it essentially is the modern-day form of it.
Writing a blog shouldn’t cost you much if anything to write a blog although it will take time, especially when you are first starting off.
A blog that has regular, quality content published will mean readers come back for more, increasing your opportunity for repeat customers.
A blog is just as important for a service-based business as an online shop with physical products but it’s all about being consistent. Take it steady, don’t go at full force, sails up one week and then run out of steam the next week. Remember, in this game, slow and steady wins the race!
Unsure how to add a blog to your website design? At Guzzbury Studio, Taunton; website design is our passion. We know that starting to write a blog can be daunting, let alone how to add it to your website design so we do all that for you. We can even add the written content and images too if required, but we ensure our website designs have a simple to use backend, so it’s easy for you to add new content to your website.
Check out our blog post on why it’s so important to keep adding new content to your website: Click Here!
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