SEO is the acronym for search engine optimisation. In simple terms, it’s the process of improving a website to make it easier to be found in search engines like Google and MS Edge. SEO strategies help to drive traffic, build engagement, and convert these into quality leads. The competitive atmosphere of today requires businesses to stand out from the crowd, especially since COVID-19 has increased the need to have a strong online presence. Check out our blog on the importance of SEO to find out more.
It is a known and proven fact that organic traffic is highly relevant and is often more likely to convert than traffic gained by PPC (Pay-Per-Click) methods. SEO will help increase your websites ranking in search engines which boosts the chances for your site to be found when users are search for specific keywords or phrases. Studies have shown that professional SEO improves a website ranking by an average of 25 positions over a period of between 9-12 months.
It is a known and proven fact that organic traffic is highly relevant and is often more likely to convert than traffic gained by PPC (Pay-Per-Click) methods. SEO will help increase your websites ranking in search engines which boosts the chances for your site to be found when users are search for specific keywords or phrases. Studies have shown that professional SEO improves a website ranking by an average of 25 positions over a period of between 9-12 months.
SEO is a measurable long-term strategy; results are not instant, however when consistently carried out, SEO produces an exponential rolling increase in results. Whereas, with running an email or PPC (pay-per-click) campaign for a month, the majority of results will come in that month or very shortly after.
An effective SEO campaign will result in a higher return than traditional means of marketing. This is partly due to the fact that SEO results are long-term. Traffic gained from organic SEO (not paid) is highly relevant as those users visited your site as a result of finding it in a search, meaning they were intentionally looking around your site for information they required or products they wanted to purchase. Organic SEO also generally costs a lot less money than paid strategies, meaning it can be very affordable for businesses of all sizes. An effect SEO strategy can greatly increase your incoming leads and inevitably revenue.
When carried out effectively, SEO helps to promote your brand and showcase it to a much larger audience than is possible with other means of marketing. It improves the visibility of your brand as your site starts to rank higher.
With the current global pandemic, it is more important than ever to stand out from the crowd. SEO helps to build trust and credibility with your brand.
SEO doesn’t only allow you reach more of your target audience, it helps you gain a greater understanding of their behaviour and buying patterns. With this information you can make the necessary adjust to your website to give users the best experiences when visiting your site.
SEO also helps to keep your website and web presence fresh and updated, meaning your corporate image stays relevant to clients and potential clients. This will inevitably lead to increased leads and revenue. It also ensures that you have a high client satisfaction rate.
Whilst SEO certainly is something every business should invest in; it is always best to enlist the help of professionals to do this. Likewise, you need to make sure you know exactly what you are getting for your money. You would be surprised at how many people we have heard say ‘I paid them £xxx a month for 12 months, I don’t know what they did and we didn’t see an increase in traffic to our website’. Be sure to get reports and check progress, don’t let a company pull the wool over your eyes with technical jargon. Reputable companies offering SEO services in UK should not have any difficultly in telling you and simply explaining the work they are carrying out. Of course, results are the biggest tell-tale factor in whether a SEO campaign is effect or not.
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