Get Your Project Started
Get Your Project Started

Website Design & Build Process

At Guzzbury Studio, we love making projects light work for our clients. Whilst collaboration is most definitely required, we don’t believe in wasting our clients time or resources. So, to make simpler for our clients we have documented the basic processes we follow with every website we design and develop. This is our guarantee that we will ensure all your criteria is met and your expectations exceeded. We don’t just promise results, we deliver them!

Discovery Phase

Discovery Phase

  • We start with analysing the organisations current website using various analytic tools.
  • Discuss in detail the clients’ business and its target market – it’s very important for us to understand the organisation and its customers in order to meet both needs within the design and build of the website.
  • Research – conduct our own research on the industry and competitor sites
  • Using analytics from the current website – we investigate user behaviour along with business requirements and review the goals the website needs to achieve.
  • After we have worked through all the above points, we will then create a sitemap.

In this primary stage, the main point is for us to recognise the end goal of the website design, usually by having a detailed discussion with the client or other stakeholders.

Content & SEO

Content & SEO

  • Content review – look at the current website content, check it is still current and whether it correctly portrays the organisations’ brand and culture.
  • If content needs revitalising, then we will work with clients to help them develop the required content.
  • SEO audit – run analytic tools on the current site, giving a base for ongoing analysis of the new website performance and highlighting functionality changes that need to be incorporated into the new site.
  • Create an SEO strategy – plan for the launch and ongoing monthly support, such as audits, link building, local search optimisation, blog posting and general continual optimisation.

The written content & SEO elements are two of the most important aspects of every site. Honest, quality and valuable content helps drive visitors to your site and increases engagement. Without content, your websites’ bounce rate is likely to be high as visitors will not spend time on your website. It is key to analyse at this stage how you can add value to your content, so users come to your site to gain insight and knowledge.

Wireframes/Prototype

Wireframes/Prototype

  • Create a clickable user interface prototype.
  • We then add in colour, fonts and styles using the organisations’ brand guidelines and corporate identity.
  • Discuss and review the prototype with clients to ensure it meets all criteria.

Development Stage

Development Stage

  • Our developers get coding, test, then code some more and test again to ensure your website is as slick as a well-oiled machine.
  • Set up hosting – on our super speedy servers based in the UK.
  • Link up the CMS, we use WordPress for this.
  • Our team run further tests and tweak code to ensure the front-end is fully responsive across all devices, mobile (Android & iOS), tablet, laptop, desktop & Mac

The development includes most of the programming work, as well as uploading content. We prefer to keep the codes arranged and refer regularly to the planning aspects as the full website gets its shape. We take a strategic approach to avoid expected hassles by continually testing on the go.

Launch Stage

Launch Stage

  • It is time now for our favourite part of the website design process: When everything has been completely tested, and you are satisfied with the site, it’s time to launch.
  • There may be still some components that need fixing. Web design is a liquid and continuous process.
  • We provide two weeks free “bug” fixing, to mend any issues that arise after the launch.

The purpose of the launch phase is to set the website for public viewing. To do this requires the final polishing of design components, extensive testing of interactivity and features and, most of all, a report of the user’s experience.

Of course, the launch stage is never really the end, there is always framework updates and maintenance required.

We sometimes get told by clients that they don’t require maintenance or updates on their site, our reply is simply a question: If you left your car outside in a field and did not use it at all for 1 year, having had no services or MOT’s would you expect it to be in full working order? If in fact your car had not been vandalised or stolen completely, its most likely that at least the battery would be flat. This simple illustration applies very much to your website. Without continual updates it won’t be the well lubricated machine it once was and will become more and more vulnerable to brute force hacking. This could then result in security breaches if your site is collecting clients’ data.

All the best websites out there are continually evolving, being updated, modernised and optimised. A great website is never complete!

Pin It on Pinterest